MADAM VINH

CLIENT

Madam Vinh

TYPE OF CLIENT

Food and Beverage

CATEGORY

Print, packaging, identity

THE BRIEF

Madam Vinh, an emerging food brand in Vietnam, sought to unify their brand presence. They needed cohesive branding, packaging, and SEO-friendly content for their soy sauce product and other food business ventures.

THE WORK

Delving into the brand's heritage and the market landscape, I created a brand identity that accentuates their unique selling proposition: traditional soy sauce brewing techniques with a modern twist. Inspired by the Indochina era, I developed a brand identity that resonates with authenticity and Vietnamese roots, appealing to a diverse audience.