MORII COFFEE

Morii Coffee, a Japanese coffee company, planned to open its first Vietnam location in a high-end mountain resort in Dalat. They sought a brand identity that blends the simplicity of Japanese zen cafés with Dalat's unique attributes.

THE WORK

My approach for this project involved detailed research on the target audience and tourist interests, leading to a minimal yet unique brand identity. This identity highlights the connection between the landscapes of Japan and Dalat and the brand's simplicity, creating a distinctive presence for tourists and coffee lovers.